So today I listen to a motivational seminar by Tony Evans. The title was about three marketing steps that you must know in order to start a business.
- The first marketing step was you need to know who you’re selling to. if you don’t know exactly who you’re selling to then you don’t really have a business. It’s easy to flounder around thinking that you’re selling some great product to everybody and everybody and anybody would want this product but the truth is it that it has to be for a specific person. You need to know so much about that person. You need to know who they are, what they like, what type of income they may have, what would they read, and where would they shop. Understand this person fully.
- The second marketing step was to understand the problems that this person might have. What would his or her stuggles be? Where may they have pain in their lives? You need to really going into detail and think about the problems that this type of person would have whoever you’re marketing to. It’s really important because you need to know specifically what their problems are. What can your product do to solve a problem that this person has or may have.
- The third marketing step is that you must need to know your medium. What you are going to use to advertising to this person. Advertise in certain areas and avoid others. What area are you going to focus on. For instants, you would not advertise in the kids magazine for a product that is geared towards adults.
So here you have it…. the top three marketing strategies that you must have before you even start working on your business.
Once you have these three strategies down you can begin your business…